Blossoming during an age in which independent hip-hop was creating its own self sufficient industry, much of the Midwest was watching its artists putting their cities on the map, Soulcrate Music took the model to a new plateau. DJ Absolute and siblings Attention Def and Dirt Dee built their following from scratch in their hometown of Sioux Falls, SD, focusing on creating new style of energetic music with a high regard for soul and classic hip-hop. Quickly, the trio found itself opening local shows for national heavyweights, from Atmosphere, 311 and The Spill Canvas. Their following at home exploded overnight, selling out 400-500 capacity venues as a must see headliner. Soon focus turned to regional touring and caught the attention of  Black Clover Records, who took their road show national.  They toured relentlessly in 2009 and sold-out hometown venues with capacities nearing 1000. "The Heartland Panic" is a ground breaking effort that shatters the genre boundaries that will be supported by multiple national tours throughout 2010.